Our Vision and Mission

Innovation Algebra's mission is to empower a new era of innovation by transforming expert knowledge into scalable, AI-driven solutions. We believe that capturing and scaling expertise, while protecting intellectual property, is crucial for driving superior business outcomes and making innovation accessible to all.

Our Founders

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Hannes Marais
Founder
Technology innovator recognized for founding multiple startups where he developed cutting-edge solutions in architecture and engineering. His early career in research at DEC Systems and Alta Vista saw him pioneering technologies like the first browser toolbar. Hannes held roles leading AI at Edmodo, and Autodesk.
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Briscoe Pelkey
Co-Founder
Marketing leader skilled in crafting effective GTM strategies for enterprises and technology startups. Briscoe has spearheaded thought leadership in industrial operations, AI, and information management. His experience includes roles at Element, Baker Hughes, GE, and OpenText.

Our Advisors

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Evan Lock
Experienced Business Development Leader
Distinguished executive with business development contributions in AI and startup arenas, particularly through his 17-year tenure at IBM, including roles on the founding Watson commercialization team, Watson Health and Watson Education.
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Bruce Cleveland
Experienced Executive and VC
Silicon Valley executive with C-Suite experience at top firms like Oracle, Apple, Siebel Systems, and C3 AI. As an investor, Bruce has seen successes with Marketo, C3 AI, Vlocity, and Doximity. Bruce authored the best-selling book “Traversing the Traction Gap.”
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Mark Smith
Experienced Sales Leader
Experienced in strategic partnerships and sales leadership. His professional journey includes significant contributions at Element, Edge Gravity, Brightcove, and Limelight Networks.

Glossary of Terms

Identic AI
Expert Models (EMs)
EMgen
IA Cog Script
AI Agents
Agentic Architecture
AI Orchestration
AI Assistants
Expert Intelligence
Business Scenario Modeling
Thinking Frameworks